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Matching a Dating App along with its market pt.2

Matching a Dating App along with its market pt.2

2.2 Logo Transformation

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Because the Ferris wheel ended up being a core metaphor within the product’s history, I made the decision it was essential to make an effort to keep it to some degree. After checking out numerous logo solutions we wound up choosing to reshape the old logo design.

When you look at the last design associated with logo design mark, We utilized more curved and organic forms to really make it feel less business. also, we included a bad heart form in to the mark to really make it subtly suggest a “dating app.” In addition, an amber was added by me depth effect, which represents the meddlers that “has the dater’s straight straight back.”

In addition to the brand brand new logo mark, the first text mark had been carefully modified to really make it more harmonious also to make it fit aided by the brand new mark.

A relative individual test (more concerning this later) revealed that the redesign increased the appropriate item relationship from 0% to 68per cent, with 22 possible users guessing it is the logo design mark for a dating application.

2.3 Typography

Meddle utilized Avenir Next in its initial brand name. After some explorations that are preliminary I made the decision to help keep the font. My reasoning had been that switching wouldn’t include value that is enough outway the time and effort and value associated with the modification.

2.4 UI Design Modifications

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We designed a straightforward and clean software symbol that “pops” whenever seen for a display full of other software icons. We utilized the color that is new to alter the appearance of the application to really make it feel brighter, simpler, and more approachable.