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Bernays strategic it so that these women in the parade, from the suitable next, would all end and compact upward cigarette smoking for a passing fancy occasion.

Bernays strategic it so that these women in the parade, from the suitable next, would all end and compact upward cigarette smoking for a passing fancy occasion.

After that, Bernays worked with professional photographers to consider lovely footage regarding the females which he then handed out on the complete biggest country wide publications. Bernays then assured the correspondents these types of females weren’t only lighting smoking cigarettes, nevertheless they are setting off “torches of opportunity,” demonstrating their particular power to claim their own personal autonomy and be their unique lady.