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Exactly how Robyn Exton grew popular lesbian dating application Her

Exactly how Robyn Exton grew popular lesbian dating application Her

Whenever Robyn Exton first launched her dating and social network application for lesbians and bisexual females, deficiencies in cash for marketing designed she’d visit nightclubs armed with bottles of spirits.

“In the start we’d visit nightclubs having a container of sambuca within one hand, and tequila into the other, and encourage girls to download the application in substitution for an attempt,” states the 29-year-old.

Then at UK lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing away from toilets that are portable out wc paper with leaflets advertising the software.

It was back 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising soon saw user figures increase steadily, then further gaining traction many thanks to good recommendations.