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Campaign regarding the Month: ‘Let’s Be genuine’ – Hinge. Hinge could be the dating application that’s challenging how exactly we see online dating sites.

Campaign regarding the Month: ‘Let’s Be genuine’ – Hinge. Hinge could be the dating application that’s challenging how exactly we see online dating sites.

Hinge may be the app that is dating’s challenging exactly how we see online dating sites.

First launched in 2013 pitting it self against competitors like Tinder by just matching buddies of buddies to improve the chances of finding a match that is compatible the brand quickly knew it required something more.

Re-launching the app with a brand new idea, the latest Hinge is attracting those people who are “over the overall game” of swiping, encouraging us to reimagine internet dating. However for visitors to have confidence in their message that is new required a campaign that could strike house.

The Understanding

“81 per cent of Hinge users haven’t found a long-lasting relationship on any app.