It is (very nearly) ValentineвЂ™s time!
So we figured it might be advantageous to this 4th post of our advertising innovative show to have a look at how dating apps promote. And discover what type of an application install campaigns do they run using in-app advertisement companies.
If you’d like to take a look at past post from this show:
For this analysis we utilize information provided by the Cellphone Action platform. This information provides a sense of what kind of advertisement creatives they utilized on 7 various companies: Twitter readers system, AdMob (therefore UAC adverts), Unity and Vungle.
The dating apps analyzed
The advertisement intelligence information from Cellphone Action is very strong for Android os, therefore we dedicated to a few of the biggest advertisers when it comes to Android os apps (a great deal associated with the creatives are extremely comparable for iOS and Android os). Here are the apps we looked over and their ranking within their particular category.
Interesting to observe how these apps categorized themselves based on their approach
As a component of contrast, we additionally viewed the Facebook feed advertisements operate by these apps ( more info on finding you competitorsвЂ™ ads right here).
Where they promote sufficient reason for which advertisement creatives
General stats about their marketing
No shock there: Facebook readers system (FAN) is actually the advertising sites where in actuality the most creatives have now been tested.