By Suzanne BearneBusiness reporter
Whenever Robyn Exton first launched her dating and social network software for lesbians and bisexual females, deficiencies in money for marketing suggested she’d head to nightclubs equipped with containers of spirits.
” when you look at the start we’d head to nightclubs having a container of sambuca within one hand, and tequila when you look at the other, and encourage girls to download the application in substitution for an attempt,” claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing outside of the toilets that are portable out wc paper with leaflets advertising the application.
It was straight straight back, and Ms Exton’s low priced, but revolutionary, approach to advertising quickly saw individual figures increase steadily, then further gaining traction many thanks to good person to person.
Created in London, however with its headquarters moving to San Francisco a year ago in purchase to be nearer to US investors, also to be within the dense of this burgeoning social networking scene, the Her software now has one or more million feminine users all over the world.
Her came to be from Ms Exton’s frustration with current lesbian websites that are dating apps, which she did not think had been good enough.
She states the marketplace had been dominated by “dating internet web web sites which were initially designed for homosexual guys, and tuned pink for lesbians”.
Ms Exton had a business that is inside for this because at that time she ended up being doing work for a London-based branding agency, where her client made dating platforms.