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Should You Add A Blog To Your Small Business Website? Pros And Cons .. » Endeavor Creative

This basically means that you are creating yet another opportunity for your brand to show up on the search engines andrank higher on the search engine results page. Another consideration when using blog content to influence conversions is how you will engage consumers throughout the buyer’s journey. Though your end goal is a conversion, you need to engage customers at each step in the marketing funnel if you want them to move from visitor to lead and lead to customer. Knowing your audience also helps you write in a way that will appeal to your target buyers. For example, if you sell a highly technical product or service but your customers are not tech experts, you’ll want to explain topics in a way that they can understand.

Also, an evergreen website with keyword-rich copy and more powerful links is likely to rank well, and attract attention from potential customers. Blogs give business owners an opportunity communicate on a more personal level, and create and easily distribute shareable content, but they do come with the expectation of frequent updates. On the other hand, a company website doesn’t need to be updated as frequently, because customers expect them to have static content.

But a website usually requires a larger investment, and some graphic design or copywriting skills. The website vs blog argument doesn’t have a definite answer.

Small Business Trends

37% of marketers find that blogs are the most important method of content marketing. If you want your business to be found by searchers, leads, and potential customers, talk to us about our search engine optimization, content marketing, and link building programs. We’ll create a custom strategy just right for you, no matter which methods you choose to promote your business.

Some companies find that simply having a blog is enough to establish their online presence, especially if they edit their theme or skin to include important contact information. On the other hand, other businesses don’t see a need to blog, and simply create small websites that allow them to be more easily found. Having a website for your business, even if you don’t do any business online, is a smart move. A company website will give potential customers somewhere to go if they search for your brand name, rather than just looking at local search results or maps.

business blog

  • As its name suggests, the OptinMonster Conversion Rate Optimization Blog provides practical tips and step-by-step tutorials on how to boost your site’s conversions and hit your growth targets.
  • The posts on this business blog are a mixture of case studies, tutorials, and articles on various aspects of A/B testing, growth tactics, content marketing, email marketing, and lead generation.
  • They cover a wide range of sales and marketing topics, including advertising basics, brand management, customer behavior, and public relations.
  • MarketingProfs provides real-world education for modern marketers.

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With the increase in the number of blogs forming up in the corporate virtual world, there has been a significant increase in the content marketing sector. Corporate blogs have become a major tool in digital marketing. With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic, and foster relationships with potential and current customers.

business blog

Inbound links improve your SEO and also increase your chances of being discovered by visitors to other sites. Each time that you create a new blog post on your company site, you are adding to the number of indexable pages that your website has.

A blog on its own could potentially confuse shoppers or leads who are trying to find information that a simple blog just doesn’t offer, like operating hours, history, or contact information. On the other hand, a website on its own may not have enough content to build links or inspire social shares, both of which are very important for making your business more popular on the Internet. Having a company website attached to your blog also provides an easier way to find contact information, or learn more about what your business has to offer.

Similarly, you’ll want to consider the tone of your blog content and adopt a voice that’s appropriate for your audience. The key to influencing conversions through your blog content is knowing your audience. This means that your business should write about the topics that your target consumers find most valuable. Rather than discussing topics that you may find interesting, consider what is important to your audience and what they need to understand before they can convert.