Infrequent positive media portrayals of homosexuality could also influence the opinions of heterosexuals. Cultivation concept (Gerbner, Gross, Morgan, Signorielli, & Shanahan, 2002) implies that watching tv influences audiences’ attitudes and thinking through an ongoing process whereby the entire world as portrayed because of the news involves be recognized by watchers specially high-volume watchers as an exact representation of truth. Regular tv observing is proposed to generate a provided collection of conceptions and objectives about social truth among otherwise diverse audiences. Centered on cultivation concept, some scientists have actually recommended that having less portrayals of homosexuality on tv might influence the values among hefty people that homosexuality is irregular or acutely unusual. Based on Gross (1994), tv is an influence that is major the assumptions folks have about people in minority teams such as for instance gays, lesbians, and bisexuals because many audiences could have little individual experience with such individuals.
To get cultivation concept, Gross (1984) unearthed that television watching had been linked to more powerful attitudes that are negative gays and lesbians, no matter watchers’ governmental thinking.
Regardless of the overwhelming heterosexuality of main-stream news representations, portrayals of homosexual and lesbian people on tv have grown to be significantly more prevalent since 1997 whenever Ellen became the very first tv program to possess a gay leading character.